Overview The Social Media Manager at the Association for Supply Chain Management (ASCM) is a pivotal role on our marketing team, driving the strategic planning and execution of social media and digital content initiatives. This position is responsible for elevating ASCM’s visibility, fostering community engagement, and driving measurable impact across all primary social media platforms and emerging platforms relevant to our audience. We are looking for a highly motivated, data-driven, and innovative self-starter who can serve as the primary manager of all of ASCM’s social media platforms (LinkedIn, Facebook, X, Instagram, YouTube and emerging platforms). Working collaboratively with the marketing, content and digital teams, you will be instrumental in optimizing a diverse range of assets, including blog posts, videos, podcasts, research reports, case studies, infographics, live streams and thought leadership articles for social media distribution. Responsibilities Manage ASCM’s day-to-day social media presence across several channels (LinkedIn, Facebook, X, Instagram, YouTube and other relevant/emerging platforms). Develop and manage a dynamic social media communications calendar aligned to ASCM’s objectives, including product launches, announcements, thought leadership, demand-generation campaigns, live event coverage, news/press/media amplification and partner collaborations. Actively monitor industry trends, emerging social platforms, and relevant conversations within the supply chain sector. Proactively identify opportunities for ASCM to lead and contribute to trending discussions, leveraging research, thought leadership insights, and real-time data to drive content creation. Work with the content team to conceptualize and create compelling multimedia content optimized for various social formats, including short-form video, interactive polls, infographics, carousels, live streams, podcast clips, blog snippets, and email content. Establish and expand our brand's reach within the Gen Z demographic through innovative social media campaigns and content. Implement and manage advanced social media listening and analytics strategies. Develop and present quarterly, monthly, and weekly performance dashboards, providing actionable insights to refine strategies, optimize content, and demonstrate ROI. Help identified stakeholders become brand ambassadors for the organization. Lead real-time social media coverage at strategic events, conferences, and webinars, amplifying news, announcements, and launches to members, media, industry experts, partners, and influencers. Oversee and optimize social media engagement, responding to comments and messages thoughtfully and strategically, and collaborating with relevant internal teams for input when necessary. Continuously research and evaluate evolving social media trends, platform updates, and best practices to ensure ASCM remains at the forefront of digital engagement. Coordinate, schedule, and host engaging livestreams, leveraging social channels for promotion and live engagement. Qualifications Bachelor’s degree (B.A. or B.S.) in marketing, communications, digital media, journalism or a related field from an accredited university. Minimum of 3 years of experience managing social media strategy and execution in a corporate, association or agency environment, with a proven track record of achieving measurable results and KPIs. Knowledge, Skills, and Abilities Strong writing and verbal communication skills Strategic thinking, project management and planning skills Motivated self-starter with strong attention to detail Ability to prioritize needs, perform effectively in a fast-paced environment, and meet deadlines while maintaining professionalism and product quality A deep understanding of generational social media trends, consumption habits, and platform preferences to create targeted strategies that drive engagement for each demographic Proficiency with social media management tools (Sprout Social preferred) Proactive in staying current on all social media trends, tools, new platforms, innovations, and best practices An insatiable curiosity for and deep understanding of current events, digital culture, and the supply chain industry landscape Seniority level Associate Employment type Full-time Job function Marketing Industries Non-profit Organizations Salary: Base pay range $70,000.00/yr - $88,000.00/yr. This range is provided by ASCM. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more. #J-18808-Ljbffr
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